A blog, an online communication platform, shares with website visitors timely, authoritative information on topics within a particular area of expertise. As the go-to person for your area of expertise, you may have been asked to contribute blog posts, or you may have decided on your own to create a blog. Our previous blog posts presented 6 Quick Tips for Successful Blogs and then 6 More Quick Tips for Successful Blogs. Take this short-answer quiz to test yourself on successful blogging strategies and techniques. The list of questions is followed by sample answers.

Questions

1. What motivates readers to return to your website?
2. How frequently should you post?
3. What type of content interests readers?
4. How do you ensure that you have enough topics and content for your blog?
5. When should bloggers remove the tool for readers’ comments?
6. How should a blog begin?
7. What devices add context and depth as well as humanize a blog post?
8. What easy-to-implement Search Engine Optimization (SEO) techniques should bloggers employ?
9. What tone do readers find off-putting?
10. What is the right balance of information to share/withhold?
11. What is the goal of each individual blog post?
12. What is the goal of blog posts collectively?

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