Participants explore how to (1) select White Paper topics and keep an idea file; (2) apply a time-saving writing process; (3) structure White Papers and define an “angle”; (4) use common White Paper formulas; (5) write for readers with varying expertise and needs; (6) select illustrations that complement and clarify the text; (7) apply strategies for clear, direct wording; (8) emphasize important information and increase readability.
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